Ancillary Revenue

North American Properties – Atlanta’s award-winning in-house Ancillary Revenue team oversees specialty leasing and business development programs across its experience-driven portfolio. With a wide range of offerings, your imagination is the only limit. Dive in and start dreaming up your next creative campaign.

Pictured above: Atlanta Botanical Garden branded mural

Opportunities

Advertising

Prospective customers are waiting to discover your brand. Reach new audiences through a range of dynamic digital assets, including large-format LED screens and interactive directories or static options like pole banners and parking deck panels.

Short-Term Leasing

We help entrepreneurs realize dreams through our low-risk small business incubator program, designed for owners interested in temporarily leasing in-line space. Our common areas can also be reserved for small-scale, transient retail pop-ups.

Sponsorships

Build community with us by powering elements of our signature and seasonal events. Naming rights can also be secured for amenities such as valet and concierge or prime areas like our performance stages and community gathering spaces.

Featured Activations

Santa's Secret 'Stache at Avalon

From mid-November through December 2023, husband-wife duo Walt Geer and Sarah Blackman hosted an immersive, Christmas-themed pop-up at Avalon, activating an unexpectedly vacant space at the heart of the destination throughout the holidays. The experience was the first of its kind to be approved by the Alpharetta City Council and attracted 10,000+ guests over 50 days.

Top Results:

ICSC Visual Victory Gold Award
16 Press Mentions
150+ Social Media Tags

Girl Tribe Co. at Newport on the Levee

Capitalizing on an existing relationship with Charlotte-based, women-led Girl Tribe Co., we partnered with the lifestyle brand to host a three-day, Taylor Swift-themed retail pop-up at Newport on the Levee during the star’s Cincinnati Eras Tour stop. Following its six-figure sales success, Girl Tribe expanded its pop-up program to Avalon and The Forum.

Top Results:

Sold Out of Merchandise
21K TikTok Views and 100 Shares (single promo post)
16.6K Guest Increase

The Baby Nook at The Forum

After acquiring The Forum, we quickly identified vacancies to fill with short-term tenants. In 2023, Peachtree Corners residents Art and Abby Cruz entered their first real estate venture with the creation of The Baby Nook, a boutique-style baby store at The Forum. Just four months into its one-year agreement, negotiations began to transition the shop into a long-term deal.

Top Results:

11.9K Social Reach (promo posts combined)
3.5K Organic Google Impressions (lifetime)
550 Shoppers Per Month (average)

lululemon Fitness Program

In 2023, we launched a partnership with lululemon to sponsor Yoga on the Square at Colony Square. This strategic agreement offers an array of benefits, including heightened brand visibility through printed promotional materials, captivating social and digital promotion, the provision of branded fitness equipment, and engaging onsite activations.

Top Results:

33.4K Social Media Reach (Colony Square)
Expanded Program to Avalon, Avenue East Cobb, and The Forum (2024)
Additional lululemon Event Launched at Avalon (2024)